DMA - GROOVE FOR GOOD CHALLENGE

Enabling Leadership

Meet DMA

We’re DMA, an indie pop-rock and alternative band bringing together influences from different genres and musical backgrounds. Our sound draws inspiration from bands such as The Backseat Lovers and The Runarounds, while each of us brings our own musical interests into what we create together.

We’re a five-member band featuring three guitarists/vocalists, a bassist and a drummer. More than anything, we’re a group of best friends who care about the music we make and about connecting with the people who listen to it.

And if you're wondering what DMA stands for — it Doesn't Mean Anything!

We’re excited to bring our music to the Groove for Good Challenge stage.

Why We're Playing for Enabling Leadership

For us, Groove for Good Challenge is about more than getting on stage and performing.

Through this event, we’re raising funds for Enabling Leadership, an organisation that works with children from underserved communities to help them build confidence, leadership skills and opportunities for their future.

Funds raised through Groove for Good Challenge will support children participating in Enabling Leadership’s programs in Kenya, helping create access to meaningful learning experiences that build confidence, teamwork, resilience and leadership skills, and equipping young people with the belief and capabilities to shape their own futures.

Every contribution made through our page adds to our band's fundraising effort and, more importantly, helps Enabling Leadership reach more children through its programs.

Support DMA, share our campaign, and help us play it forward.

Support Our Campaign

You can support our Groove for Good journey in two ways: make a donation through this page or come and cheer us on at the event by purchasing a ticket through our link. Both help strengthen our fundraising effort and the impact we hope to create for children in Kenya.

Come Watch DMA Live!

We’re hitting the stage at the Groove for Good Challenge — and we’d love to see you there! Come enjoy the music, cheer us on, and help us play it forward for children in Kenya.

🎸 Come Rock With Us!

Grab your tickets through our link. Every ticket purchased through our link contributes to DMA’s fundraising effort for Enabling Leadership.

🎟️ Get Your Tickets

📱 Scan & Book

Prefer to use your phone? Scan the QR code to get your tickets.

Bring your friends, bring the energy, and help us make some noise for a good cause! 💗

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At Enabling Leadership, we address a critical gap faced by over 800 million children globally who lack the opportunity to develop essential life skills like problem-solving, collaboration, communication, and values such as gender equality. Without these competencies, these children remain trapped in cycles of poverty, unable to thrive as responsible and employable citizens.

This gap has become a global crisis, as recognized by the United Nations’ Sustainable Development Goal #4, which emphasizes the need for inclusive and equitable quality education.

Employers view youth work-readiness as a critical issue, with key gaps in communication, professionalism, confidence, and teamwork. The challenge isn’t a lack of jobs, but that many candidates are not work-ready. By 2027, India, Southeast Asia, and Africa will have the largest youth workforce, with these gaps more pronounced among low-income youth.

Making a meaningful dent to this alarming life skills gap, Enabling Leadership works with 9–15-year-old children from underprivileged backgrounds, using innovative programs in music, football, and Lego to develop essential life skills needed to break the cycle of poverty. Our programs help children connect classroom and playground experiences to real-life challenges. Currently, we reach 10,000 children across 125 low-income schools in urban and rural India, Singapore, Cambodia, and Kenya.

The Future Demands Thinkers: Critical thinking and problem-solving are now among the most sought-after skills for future jobs, as workplaces grow more complex and dynamic (World Economic Forum).

Resilience Gap in Low-Income Countries: Over two-thirds of youth in low-income nations lack the resilience and adaptability needed to tackle challenges or embrace change (World Bank).

Workforce Readiness Crisis: Nearly half (44%) of employers globally say graduates lack critical thinking and communication skills, making them unprepared for the workforce (WEF, 2023).

Education Falls Short: One in three young people globally believe their education doesn’t prepare them with the skills needed for jobs (UNICEF).

Mismatch in Skills Training: About 31% of youth report that available training programs don’t align with their career goals. The most sought-after skills? Leadership (22%), analytical thinking (19%), and data processing (16%) (UNICEF U-Report).

India's Skills Deficit: Over half (53%) of students in India finish secondary school without the skills needed for decent jobs. (Unicef Head Henrietta H Fore)

Gender Employment Gap: Globally, young men are 1.5 times more likely to be employed than young women, with the widest gap (16.8%) in lower-middle-income countries (ILO, 2021).

Youth Unemployment The global youth unemployment rate stood at 15.6% in 2021—more than triple the adult rate. A staggering 75 million young people were jobless, and 732 million were out of the labour force (ILO, 2021).

Hear from Our Supporters

Our creative and fun programs using music (EL Create), football (EL Play) and Lego (EL Build) are designed to enable children to have experiences and opportunities to learn leadership and life-skills first-hand.